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Copyright © 1999 by Bonnie Skaalid

Clarity

 

Pare the message down to the absolute essentials the learner needs to know and consider the following rules for improving clarity:

  • Keep the instruction at a language level compatible with the intended learners.
  • Avoid jargon and overly-scholarly language. (editor's note: unless that is your audience)
  • Present ideas succinctly; keep your prose lean.
  • Keep sentences short.
  • Use "point form" (bulleted lists, like this one) whenever possible.
  • Use the active, rather than the passive voice.
  • Stay away from negative statements if possible; avoid double negatives entirely
  • Use informal language....
  • Use personal pronouns....
  • Use examples that learners will find familiar. And do use lots of examples.
  • Use inclusive (i.e., non-sexist, non-racial) language. [1 p. 215]


[1] Schwier, R., & Misanchuk, E. (1993) Interactive multimedia instruction . Englewood Cliffs, NJ: Educational Technology Publications, Inc.
 

MM & Web Page Design Principles: [Simplicity] [Consistency] [Clarity] [Balance] [Harmony & Unity]

Page Design:[Multimedia & Web Page Design Principles] [Screen Design Research] [Screen Resolution & Size] [Writing Style]

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