Design Theory Site Design Page Design Writing Style MultiMedia Teacher Resources Table of Contents Home Page Copyright © 1999 by Bonnie Skaalid

In 1997, Morkes and Nielsen [1] conducted 3 studies which checked the way people read things on the web. Their findings were: users like summaries and the inverted pyramid style used by journalists, where the most important information is presented first in an article users appreciate headings which help them to scan and locate the information they are interested in users do not appreciate flowery or "marketese" writing and want web pages to be concise simple and informal writing is preferred over formal writing styles [1] Morkes, J. & Nielsen, J. (1997). Concise, SCANNABLE, and objective: How to write for the web. [Online]. Available: http://www.useit.com/papers/webwriting/writing.html Page Design:[Multimedia & Web Page Design Principles] [Screen Design Research] [Screen Resolution & Size] [Writing Style] Main Level: [Home Page] [Design Theory][Site Design] [Page Design] [MultiMedia] [Teacher Resources] [Table of Contents]