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7. Evaluation's role in Analysis and Design
The process of evaluation begins at the initial conceptual stages
of a project. Before educational objects are created, or a program
is developed, a target audience must be identified. Once a target
audience has been identified, its characteristics and needs should
be determined, so that a match between the program and the audience
is ensured. A needs assessment can assist in identifying the characteristics
and instructional needs of the target audience and provide information
to help tailor program content and delivery. Once data has been
collected and analysed, suggestions for improving the fit between
program and audience can be made.
© 2002 Academic Technologies
for Learning, University of Alberta.

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